Logo for Indru

indru – rural & industrial home decoration

Vintage afficcionada Kate De Ridder wanted to start her own shop on etsy, the online market place for vintage and hand made items. Part of the job for me was to come up with a catchy alias for Kate’s etsy shop. Kate came up herself with the name Indru, an assembly of the words ‘industrial’ and ‘rural’ from the tagline ‘rural & industrial home decoration’.

Kate asked me to create the logo of her brandnew shop and it turned out to be a very feminine and poetic branding in a soft vintage colour palet.

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