Yoga aficcionada Hilde is just starting off as a certified kids and young adult yoga instructor. She came up with the name JipieYoga as a reference to her son’s name Jip and the cheerful yel ‘jipie’ which means ‘yay’ in Dutch.
I learned that in the yoga community purple and green are two of the dominant colours in branding and logo design, so Hilde defenitely wanted something completely different for her new logo. It became a soft but fresh coral red. The design refers to a buddha, a meditation pose and also reminds of zen stones often used in spiritual well being. Namaste!