Flower nursery Bloemen Dens is specialized in the production of just one type of flower: the gerbera or germini. So when it comes to this particular flower, their expertise and quality product is known far across the Belgian borders. A business this colourful needs a logo with a wide range of colours.
The colours that I have used represent the true colours of the flower: a gradient from dark to lighter green for the stem and an intensive magenta for the flower itself. The magenta initials can be used as a logo by itself or as a stamp. They represent the initials of the word ‘Bloemen Dens’.